The story behind Hyline Studio

If you’re ready for a business (and a life) that feels more human and more you, you’re in the right place.

hyLINE Studio is my homecoming. I help entrepreneurs and small business owners design businesses that fit their lives — and I also help people at a crossroads put strategy to their life. My work blends clarity, storytelling, and strategy with the grit I was raised on.

I help entrepreneurs and small business owners build businesses that serve their life, not the other way around. You won’t find hustle culture or corporate jargon here. Just clarity, strategy, and a partner who knows what it feels like to lose yourself in the work and how to find your way back.

That belief comes from experience. Back in 2017, I hit a wall. Burned out and exhausted, I even looked at park ranger jobs in the middle of nowhere Utah just to escape what I had built. On paper, everything looked successful. Inside, I was done. That moment forced me to realize that work could no longer be my entire identity. Something had to change.

In 2023, I climbed Mount Kilimanjaro. That mountain gave me more than sore legs. It gave me perspective. Real freedom does not come from chasing someone else’s version of success. It comes from carving your own. What followed was a year of self-discovery: rethinking identity, setting boundaries, and choosing life, not just work.

A year later, I moved to Idaho for a slower pace, wider skies, and a different rhythm. Raised in a blue-collar family, I’ve always respected the grit it takes to build something of your own. hyLINE Studio grew out of that respect and that clarity — a space to help others step back, see clearly, and move forward in a way that actually fits their life — whether that’s in business, in personal crossroads, or both.

This isn’t a pivot. It’s a homecoming. A new chapter that pulls together all the pieces of who I am and what I love: strategy, storytelling, and building businesses that work for real lives.

Laura Hyatt | A smiling woman taking a selfie on a trail in a mountainous area with green trees and a small stream in the background.
Laura Hyatt | A person in black winter gear smiling with arms raised, standing at the summit of Uhuru Peak on Mount Kilimanjaro, Tanzania, with a sign marking the peak at 5895 meters (19341 feet) above sea level, against a clear blue sky.
A woman with long, wavy, light brown hair sitting at a wooden desk. She is smiling and holding a pen over an open notebook. She is wearing a navy T-shirt, a watch, and a necklace. On the desk, there is a computer with a keyboard and mouse, a green pa
A person walking up a dark, barren volcano hill with the sun shining brightly overhead in a partly cloudy sky.
A woman taking a selfie while horseback riding on a dirt trail surrounded by trees, with two other riders and horses in the background.

Ready for clarity?

LET’S WORK TOGETHER

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